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Blue Ocean Interactive Marketing Calgary
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Our Latest Blog Posts

Consider this your digital treasure trove, packed with nuggets of wisdom to help you scale your website, stay on top of ever-changing trends, and navigate the online marketing world with confidence. We're here to guide you on this journey, so dive in and discover!

Read Our Blog
How to Maximize Performance with Creative Assets in Performance Max Campaigns
26
Apr 2024

How to Maximize Performance with Creative Assets in Performance Max Campaigns

Creative assets form the backbone of Performance Max campaigns, ensuring advertisers can fully harness Google's AI and machine learning algorithms for optimal ad performance. These assets include images, videos, headlines,...
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The Art of Hidden Branding
26
Apr 2024

The Art of Hidden Branding: Engaging Consumers with Subtle Messages

Hidden branding represents the clever incorporation of subtle messages or designs within a brand's visual elements, such as logos, to communicate deeper meanings or values. This technique, also known as...
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Brainstorming
18
Apr 2024

Beyond the Graphics: 5 Essential Non-Visual Branding Elements

Did you know branding goes beyond logos and graphics? Here, you’ll learn how non-visual elements play a pivotal role in defining your brand's identity and connecting deeply with your audience....
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sales
18
Apr 2024

What Businesses Benefit Most from Performance Max & How to Optimize Campaigns

Performance Max (PMax) campaigns can elevate your business's online presence. Tailored for diverse needs—from e-commerce to local ventures—this Google Ads tool uses cutting-edge technology to enhance visibility and engagement across...
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Branding & Word Concept art - 5 Ways Consistent Branding Can Elevate Your Business (& How to Build a Cohesive Narrative)
20
Feb 2024

5 Ways Consistent Branding Can Elevate Your Business (& How to Build a Cohesive Narrative) 

A cohesive and consistent brand is not just a nice-to-have; it's a must-have for businesses aiming to stand out. Here are five reasons why consistent branding is crucial for your...
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Branding ideation and creation - How a Branding Agency Can Elevate Your Business: What They Do, 10 Benefits, Expert Insights & More
24
Jan 2024

How a Branding Agency Can Elevate Your Business: What They Do, 10 Benefits, Expert Insights & More

In a society where attention is a commodity, a unique brand identity isn't a luxury—it's a necessity. Branding agencies are the skilled architects behind this process, ensuring your brand resonates...
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